In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy, Seventh Edition uses an engaging and conversational style to help students gain the skills needed to navigate the rocky terrain of mass messages – which are designed to inform them, to entertain them, and to sell them. Thoroughly revised and updated with new examples, this captivating book offers a plan of action for gaining a clearer perspective on the borders between the real world and the simulated media world, helping readers become responsible media consumers.
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades at Indiana University, Florida State University, UCLA, Stanford University, and Western Michigan University in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of well over a hundred scholarly articles and over two dozen books, including: Media Literacy (now in its 8th edition), Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).
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