Media Literacy - Softcover

In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy, Seventh Edition uses an engaging and conversational style to help students gain the skills needed to navigate the rocky terrain of mass messages – which are designed to inform them, to entertain them, and to sell them. Thoroughly revised and updated with new examples, this captivating book offers a plan of action for gaining a clearer perspective on the borders between the real world and the simulated media world, helping readers become responsible media consumers.
 

• Newly streamlined coverage provides students with access to essential media literacy knowledge, research, and skills in a briefer, more integrated format.
• A revised and updated interior design and art program increases the visual appeal of the text.
• Updated and expanded coverage of media convergence and related issues, including digital media and social media, reflects the rapid changes in the field.

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).