Discovering New Business Opportunities - Softcover

Looking for a new idea that you can turn into a business? Already have an idea that might work? About to take the plunge and want to road test your idea? Discovering New Business Opportunities shows you how to uncover new business ideas and how to decide which ones are worth pursuing. This book is the boot camp for new business ideas with scores of tips to help you; Look for new business opportunities Identify a viable market Anticipate the risks Build a business model Validate commercial potential Develop a start-up strategy.

John English is Associate Professor in Entrepreneurship at the University of Tasmania and Deputy Director of the Australian Innovation Research Centre in Hobart. He is the author of the bestselling book How to Organise and Operate a Small Business in Australia. John English and Babette Moate are co-authors of Discovering New Business Opportunities that explains how to uncover new business ideas and how to decide which ones are worth pursuing.