Contagious: Why Things Catch On - Softcover

"Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives."--Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of Predictably Irrational

"Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction--and performed groundbreaking experiments that have changed the way the experts think. If there's one book you're going to read this year on how ideas spread, it's this one."--Dave Balter, CEO of BzzAgent and Co-founder of the Word of Mouth Marketing Association

"The book is just plain interesting. Berger's cases are not only topical and relevant, but his principles seem practical and are easily understood. . . . I have a strong feeling that this book will catch on."--Ben Frederick "The Christian Science Monitor "

"Jonah Berger knows more about what makes information 'go viral' than anyone in the world."--Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness

"For nonexperts who puzzle about the best way to make an impact in a world of social media addicts with short attention spans, it provides plenty to think about. . . . If there were a 'like' button underneath it, you'd probably find yourself clicking it."--Maija Palmer "Los Angeles Times "

"Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious, now we do, too."--Charles Duhigg, author of the bestselling The Power of Habit

"If you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious will show you how to make your product spread like crazy."--Chip Heath, co-author of Made to Stick and Decisive

"Think of it as the practical companion to Malcolm Gladwell's The Tipping Point."--Tasha Eichenseher "Discover "

"[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. . . . As a playbook for marketers, Contagious is a success."--Danielle Sacks "Fast Company "

"Contagious contains arresting -- and counterintuitive -- facts and insights. . . . Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns."--Glenn C. Altschuler "The Boston Globe "

An award-winning Wharton professor draws on detailed research to explain why certain products and ideas "go viral," identifying six steps for promoting word-of-mouth popularity while revealing facts about the internet's lesser role as a promoter.