SPROUT! (EasyRead Super Large 18pt Edition): Everything I Need to Know about Sales I Learned from My Garden - Softcover

Why a book relating sales success to gardening? Because we believe that there is more than one way to look at the challenge of getting the most out of your sales career. Our book offers a new way of looking at sales that you're not likely to have encountered. In our experience, sales professionals don't always acknowledge that pressure. Or if they do, they internalize it. That's a big mistake. While most salespeople are well schooled in the nuts and bolts of the selling process, the feeling that there seems to be something missing can cause a loss of optimism and premature burnout. That's where SPROUT! comes in handy. We have found that using a metaphor we call the Sales Garden and its accompanying mind-set can help relieve some harmful stress and put more fun and passion into the selling process. By absorbing our simple Sales Garden concept and following the user-friendly steps outlined in this book, salespeople can beat the career blues and sustain themselves for the long term, regaining their passion for sales in the process. But that's not all. Our simple formula also enables organizations to better retain precious talent by applying a philosophy that supports their sales professionals throughout the inevitable ups and downs that mark a selling career - and that creates a healthy sales framework as well. All this from seeds sowed in our Sales Garden. ---- Preface

Alan Vengel is a founding partner of Vengel Lash Associates, Inc. and a strategic partner with Beverly Kaye & Associates/Career Systems International. He is a consultant, speaker, and educator in the subjects of influence, negotiation, sales, and talent development. In addition to providing training and consulting services to more than three hundred of America's largest corporations, he has been a featured speaker at American Society for Training & Development (ASTD) national conferences and the Linkage Leadership Conference. Alan has an undergraduate degree from the University of Florida and a master's degree from the University of Arizona. His last book, The Influence Edge: How to Persuade Others to Help You Achieve Your Goals (Berrett-Koehler Publishers, 2000), was nominated for a California Book Award. Over the past twenty-seven years, Greg Wright has worked with business leaders and sales professionals from some of the best-performing companies in the world. His work on leadership and sales success has been implemented in a range of industries on six continents. Greg is an Annapolis graduate with an advanced degree from the University of Arkansas. He served during the Vietnam War before starting his training and consulting business, C.G. Wright & Associates (CGWA), in San Diego, California. CGWA continues to provide performance solutions to corporate America. Mississippi native, Greg lives in the Florida Keys with his wife. Their garden yields bananas, mangoes, and key limes.