Competitive Intelligence Rescue: Getting It Right - Hardcover

"Any knowledge producer-researcher, practitioner, or manager-will learn something valuable here. Likewise, the user of intelligence-business owner, executive, or investor-will benefit by becoming an 'educated consumer' of intelligence work products and by seeing what is possible, even with limited resources." - Knowledge Value Chain "This is a must read for strategic planners who want to understand why and how competitive intelligence is done, and how it enables smart decision-making." - The Strategic Edge "Conscientious decision makers in large multinationals and/or do-it-yourselfers will glean valuable insights from Vella and McGonagle's workbook/thinkbook. Summing Up: Recommended. Lower-division undergraduates through professionals." - Choice

A powerful "how-to-do-it-better" book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes. * Provides readers with practical tools and strategies to immediately identify and address their CI problems * Enables businesses to realize discernible improvements in performance, planning, competitiveness, and agility * Offers helpful checklists and other easy-to-use aids to make improving CI operations a straightforward process * Serves leaders in any organization-for profit or nonprofit-charged with the challenge of maintaining a competitive edge in their industry