Spa Business Strategies: A Plan for Success - Softcover

1. What Is Your Vision? 2. The Spa Business. 3. Getting Down to Business. 4. Purchasing a Day Spa. 5. Architecture and Design of Your Spa. 6. Purchasing Professional Products. 7. Techno-savvy: Using Communication. 8. Marketing Your Spa. 9. Presentation IS Everything. 10. Sales and Service. 11. Maintaining Your Business.

Spa Business Strategies: A Plan for Success uses thought-provoking questionnaires, practical examples and targeted worksheets guiding the reader through each facet of business development. It covers important business topics such as the need to develop a clear vision and solid business plan; understanding demographics and identifying their target market; finding the best location or purchasing an existing spa business; planning the physical space or the architecture and design of their spa; purchasing products and equipment; technology and computer systems; developing key marketing tools and strategies; analyzing sales and productivity data; promoting retail and service sales, developing excellent communication and customer service skills, managing customer and employee relations; using financial management tools and compensation strategies that will help them to maintain their business and manage day to day operations at maximum efficiency.