Strategic Alliances: Three Ways to Make Them Work (Memo to the CEO) - Hardcover

In Strategic Alliances, Steve Steinhilber proves that, despite the odds, alliances are critical to the business strategy for companies competing globally: customers want integrated solutions to their problems, and that's pushing companies to work together to create differentiated offerings. Equally crucial, well-managed alliances generate important forms of business value, including new products and accelerated growth.

Drawing on his experience as the head of Cisco's Strategic Alliances group, Steinhilber has created tools and guidelines that will help you forge alliances that work.

Engaging and authoritative, Strategic Alliances shows you how to manage strategic partnerships more effectively and maximize their value in a complex and changing business environment.

From our new Memo to the CEO series - solutions-focused advice from today's leading practitioners.

During Steinhilber's tenure, Cisco has been recognized by both business and academia for alliance leadership and excellence. The Association of Strategic Alliance Professionals has awarded Cisco its Alliance Excellence Award for three consecutive years. Additionally, Gartner Dataquest named Cisco as one of two companies most frequently named a best-in-class partner in its Alliances Best Practices Survey, and as the only company designated a best-in-class partner by all its partners.