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New to the Third Edition:
· A new chapter on the Internet and social media, showing how it has become both a tool for recognizing warning signs as well as a key channel for communicating with stakeholders during a crisis
· Updated discussion throughout to reflect the importance of the online world: The book explores the concept of paracrisis; covers online preparations organizations should make; considers the effects of social media on the crisis response; and explores the emergence of online memorials
· Integrates crisis management with three other proactive management functions - issues management, risk management, and reputation management - demonstrating that the best way to manage a crisis is to prevent one
· A new epilogue summarizing key lessons for managers from the vast crisis communication research literature.
Key Features:
· "What would you do?" cases are included throughout. With information from a real crisis event, a series of questions allow students to apply concepts in the chapter to the case
· Discussion Questions are provided at the end of each chapter, helping readers extend their understanding of the material.
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Buchbeschreibung Zustand: Good. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 4544570-6
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Buchbeschreibung paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Artikel-Nr. CHL9472733
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Buchbeschreibung Paperback. Zustand: Very Good. Ongoing Crisis Communication: Planning, Managing, and Responding This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9781412983105
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