“The examples are engaging. The writing is not intimidating. The student will find this introduction to the research process to be welcoming and interesting. The greatest strength of this text is its accessibility to the student new to research. Professor Treadwell makes communication research an interesting, non-threatening subject. This book offers enough information to get them started and makes the field interesting and, more importantly, an area that students could see themselves participating in as professionals, rather than just suffering through for a semester.”(Barbara S. Spies)
“I applaud the author’s goal of providing a research textbook in a 'friendly' length and size that links research methods to various communication professions… I believe it will make a valuable contribution that is needed by faculty at smaller schools who are preparing students to enter the job market rather than graduate school.”(J. Drew McGukin)
"Introducing Communication Research" is an undergraduate text of a size, level, and style that will motivate and enthuse the increasing number of undergraduate students entering communication research. The text will highlight examples of research in real world settings so that students can see the relevance of the basic communication research course to their careers and perhaps, as graduates, keep the text on an office bookshelf. Written in an accessible tone, "Introducing Communication Research" provides an overview of the research process from start to finish covering both quantitative and qualitative methods, statistics, ethics, measurement, and more.
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