It's a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring - Softcover

Lessons on life and business, from the founder of the Rainforest Café--now available in paperback.As a burgeoning businessman in the 1980s, Steve Schussler stopped at nothing to make his dream of a tropical-themed restaurant come true. Drawing from his own triumphs, he now distills his principles for entrepreneurs on a budget, and also reveals the ways in which his lessons—from self-branding to developing strategic partnerships—can transform larger corporations.

"A bright pep talk for aspiring entrepreneurs."--Kirkus Reviews “[F]un, inspiring, and full of sound business advice.” --Donald J. Trump

Steven Schussler is founder and CEO of Schussler Creative, Inc. a company that creates theatrical environments for attractions, restaurants and retail stores worldwide. He founded the Rainforest Cafe, which holds the record as one of the top-grossing restaurant concepts in the US. Schussler has also held executive positions in the television and radio broadcast industry, selling radio and television air time for networks, independent and cable television throughout the US. For more information, see www.schusslercreative.com.