Death to All Sacred Cows: How Successful Businesses Put the Old Rules Out to Pasture - Hardcover

The marketing experts of The Gate Worldwide present an irreverent guide to promoting business success by challenging long-standing and defunct practices that are holding companies back, in a reference that shares the case studies of companies that have successfully applied the authors' strategies. 60,000 first printing.

The authors practice their own theories of business every day at their own cutting edge advertising agency, The Gate Worldwide. The Gate Worldwide has offices all around the world, including New York, London, Johannesburg, Singapore, and Shanghai. Visit them at thegateworldwide.com. Beau Fraser is managing director of the New York office of The Gate Worldwide. David Bernstein is Executive Creative Director of the New York office of The Gate Worldwide. Bill Schwab also works out of the The Gate Worldwide's New York offices, and has overseen campaigns for BMW, Reebok, Campbell Soup, and Nikon.