Principles of Microeconomics - Softcover

"One of the reasons why we adopted the Mankiw text was because of its relevant concepts that students could really relate to. I would say to continue with this trend, and also be sure to use examples that relate to the current economic conditions that make sense to a beginner economics student." "I have used Mankiw for several years, across at least 3 or 4 of its editions. I like the writing in the book--it's clear and exposits the ideas effectively. It covers topics that I want to cover, mostly in the order that I like to cover them. It's at the appropriate level for our students--not too difficult but not superficial either. I also like the fact that this book is very closely integrated with the Aplia system, which I believe is an important learning tool." "Very student friendly text. Makes economics easy to understand. Some of the other texts would take a lot of reading to explain an idea."

With its clear and engaging writing style, PRINCIPLES OF MICROECONOMICS, Seventh Edition, continues to be the most popular and widely-used economics textbook among today's students. Mankiw emphasizes material that you are likely to find interesting about the economy (particularly if you are studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy."--N. Gregory Mankiw.