‘Professor Doliniski, in the most thorough review I have seen to date, has done a valuable service to anyone interested in the process of social influence. Scholars, practitioners, and consumers alike will profit from reading this important book.’
– Robert B. Cialdini, Regents' Professor Emeritus of Psychology and Marketing at Arizona State University, and Author of Influence
'This book provides a fascinating overview of the most important techniques of social influence. It will be a key reference for scientists, students and practitioners seeking to understand the compliance-gaining procedures that can be used to influence an individual's behaviour.'
– Nicolas Guéguen, Institut de Management, University of South Brittany, France
Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands, and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and explores the research behind them, considering questions such as: how do we know that they work? under what conditions are they more or less likely to be effective? and how might individuals successfully resist attempts by others to influence them?
The book groups social influence techniques according to a common characteristic: for instance, early chapters describe ‘sequential’ techniques, and techniques involving egotistic mechanisms, such as using the name of one’s interlocutor. Later chapters present techniques based on gestures and facial movements, and others based on the use of specific words, re-examining on the way whether ‘please’ really is a magic word. In every case, author Dariusz Dolinski discusses the existing experimental studies exploring their effectiveness, and how that effectiveness is enhanced or reduced under certain conditions. The book draws on historical material as well as the most up-to-date research, and unpicks the methodological and theoretical controversies involved.
The ideal introduction for psychology graduates and undergraduates studying social influence and persuasion, Techniques of Social Influence will also appeal to scholars and students in neighboring disciplines, as well as interested marketing professionals and practitioners in related fields.
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