BUSN6 (New, Engaging Titles from 4ltr Press) - Softcover

PART I: THE BUSINESS ENVIRONMENT. 1. Business Now: Change is the Only Constant. 2. Economics: The Framework for Business. 3. The World Marketplace: Business without Borders. 4. Business Ethics and Social Responsibility: Doing Well by Doing Good. 5. Business Communication: Creating and Delivering Messages that Matter. PART II: CREATING A BUSINESS. 6. Business Formation: Choosing the Form that Fits. 7. Small Business and Entrepreneurship: Economic Rocket Fuel. PART III: FINANCING A BUSINESS. 8. Accounting: Decision Making By the Numbers. 9. Finance: Acquiring and Using Funds to Maximize Value. 10. Financial Markets: Allocating Financial Resources. PART IV: MARKETING A BUSINESS. 11. Marketing: Building Profitable Customer Connections. 12. Product and Promotion: Creating and Communicating Value. 13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price. PART V: MANAGING A BUSINESS. 14. Management Motivation and Leadership: Bringing Business to Life. 15. Human Resource Management: Building a Top-Quality Workforce. 16. Managing Information and Technology: Finding New Ways to Learn and Link. 17. Operations Management: Putting it All Together. Personal Finance Appendix. Online Appendices. Appendix 1: Labor Unions and Collective Bargaining. Appendix 2: Business Law.

Created through a "student-tested, faculty-approved" review process with over 2,000 students and faculty, Busn 6e is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Busn delivers all the topics found in lengthy Introduction to Business texts, but provides this content in a streamlined, riveting, less cluttered design that captivates students and saves you valuable time with powerful, integrated resources. CengageNOW is now being offered with BUSN 6e. Written by experienced business instructors in touch with the needs of today's instructors and students, this edition provides a more student-focused, less linear proven learning model. Busn 6's lively engaging approach immediately draws students into business fundamentals with a compelling design that addresses all core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communication. Your students stay on top of the timeliest developments with the book's well-balanced presentation and wealth of supplements, including CourseMate, an interactive teaching and learning solution. All supplements are tightly integrated with the sixth fifth edition of Busn to ensure your students master critical communication skills and chapter concepts. Keep all of your students motivated and excited about business today, no matter what their major, with the powerful, unique approach and resources found in Busn 6.