SELL (Engaging 4ltr Press Titles in Marketing) - Softcover

1. Overview of Personal Selling. 2. Building the Trust and Sales Ethics. 3. Understanding Buyers. 4. Communication Skills. 5. Strategic Prospecting and Preparing for Sales Dialog. 6. Planning Sales Dialog and Presentations. 7. Sales Dialog: Creating and Communicating Value. 8. Addressing Concerns and Earning Commitment. 9. Expanding Customer Relationships. 10. Adding Value: Self-Leadership and Teamwork. 11. Sales Management and Sales 2.0.

Designed for today's students in every detail, "SELL 3" was developed from nearly 200 students and faculty members to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price.