PopUp Republic: How to Start Your Own Successful Pop–Up Space, Shop, or Restaurant - Softcover

Your A-to-Z Guide for Successfully Entering the $50-Billion-a-Year Pop-Up Industry

From food trucks to farmers' markets, pop-up businesses are everywhere. This specialized business model has taken traditional industries by storm, and today pop-ups do $50 billion in sales every year. All indications are that the trend is poised to continue, with more and more pop-ups catering to consumers who want to shop locally. PopUp Republic is your guide to getting involved in this lucrative movement. Author Jeremy Baras is CEO of one of the most successful pop-up marketing firms in existence. Here, he shares his secrets to help you build a pop-up shop that will get people talking.

With the examples, case studies, checklists, and guidance in PopUp Republic, you'll learn:

• How to balance the costs and benefits to build a successful pop-up, step by step
• What counts as a pop-up business in the restaurant, retail, and entertainment industries
• Where in the world pop-up markets are the strongest, and where they're poised to grow
• Which permits, insurance policies, and licenses apply to pop-ups
• How to implement your concept and manage day-to-day operations

With pop-ups, the possibilities are near endless: turn your hobby into a profitable business, create buzz around a new product launch, build a customer base within your community, or revitalize an area economically.PopUp Republic is the one-stop resource for becoming a "popupreneuer" and mastering the cost-effective business model that is quickly becoming a global phenomenon.

"The book offers a new generation of entrepreneurs a first-hand account of new venture creation and development, including clear guidance and reflection on the processes, research, challenges, rewards, and impacts. As a young entrepreneur, Jeremy is truly a role model for others by sharing his wisdom and passion to promote an entrepreneurial mindset and creative endeavors in this country."
Kathleen Liang, PhD Professor of Entrepreneurship and Applied Economics, University of Vermont