Grow the Core - How to focus on your Core Businessfor Brand Success - Hardcover

Includes useful tips, including how to strengthen a core brand with a limited communication budget. (Supply Business, January 2013) For a marketer, retail buyer, entrepreneur or interested consumer, this is a great book looking at whether businesses should stick to what they know of their original or most profitable brand or whether businesses should expand into other broader areas. (Supply Management, February 2013) The marketing division of any well-established company should study this book- you never know when the mighty might fall. (Professional Manager, May 2013)

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top performing companies achieve superior results through a leading position in their core business. Unfortunately, there s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front line experience on over one hundred brand coaching projects.