Web Marketing All–in–One For Dummies (For Dummies Series) - Softcover

Ready to advertise on the web, create buzz about your product, and start online conversations? From optimizing your site and analyzing traffic to blasting targeted e-mails and writing blogs, this collection of minibooks has you covered. You'll quickly be on your way to increased traffic, more followers, and an engaged audience ready to listen!

• Go organic — follow steps to optimize your site for search engines to build up your organic keyword rankings
• Click it — enter the competitive world of online advertising and pay-per-click to ensure that your message reaches the right people
• Stay connected — initiate time-tested marketing strategies to develop and deliver professional-looking e-mails that increase the open and click-through rates
• The write tool — get up to speed on how to set up a blog, write engaging posts, and reach out to others to drive traffic
• Spread the word — dig into social media so you can reach out to customers, find new audiences, and build relationships like never before
• Get mobile — learn how to leverage the mobile channel by implementing best practices that will grow your audience

Open the book and find:

• Tips for making your website search engine friendly
• The essentials to monitor and improve your site
• The rules for setting up pay-per-click campaigns
• Ways to send targeted e-mails that avoid complaints
• How to write blog posts that keep readers coming back for more
• Strategies for creating an effective social media plan
• Techniques for getting started with mobile advertising

8 books in 1

• Establishing a Web Presence
• Search Engine Optimization
• Web Analytics
• Online Advertising
• E-Mail Marketing
• Blogging and Podcasting
• Social Media Marketing
• Mobile Marketing