The Old Rush: Marketing for Gold in the Age of Aging - Hardcover

"This is a must read for anyone in the marketing communications business and a great read for anyone who is interested in how the world is evolving. With more than 30 years' experience at the forefront of advertising, no one is more articulate when it comes to explaining Boomer values and behavior than Peter."Tim Love---former Chief Executive Officer, Omnicom--Asia Pacific, India, Middle East & AfricaThe Age of Aging will be the most powerful economic and cultural force since the original Baby Boom. The Old Rush puts it into historical context and provides a roadmap to success for brands with vision and courage.Peter B. Robinson--former Executive Vice President of Global Marketing, Burger King CorporationPeter Hubbell is a "Boomer's Boomer" and also the most passionate spokesperson for his generation that I know. The Old Rush delivers a compelling argument that the Boomers are still the most valuable consumer generation in the history of business.Cindy Tripp--Principal, Cindy Tripp & CompanyThe Old Rush is a critical primer for any person or company that wants to claim their share of the fast-growth opportunities that are just beginning to emerge from the global aging wave.Mark Patricof--CEO & C-Founder, Media & Entertainment Strategic Advisors (MESA) Global

The Age of Aging will begin in 2014 as the last of the Baby Boomers turn 50. No other global trend will do more to impact the way we live, think, act and interact with brands for the next 20 years!The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast growth opportunity... a chance to propel their brands and businesses forward rapidly and on a global scale.The Old Rush establishes a parallel with the famous California Gold Rush of the mid-nineteenth century, and draws on the author’s own insights and observations from a 30-year career at the forefront of the advertising business. In this book, Peter Hubbell makes a strong case for why the nearly 80 million Baby Boomers are Marketing’s Most Valuable GenerationTM and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success.The lessons from the Gold Rush are particularly apt to the modern-day Old Rush: Decisiveness, agility, creativity and perseverance will be the skills needed to thrive with the aging consumer.