Point B: A Short Guide to Leading a Big Change - Softcover

Seventy percent of all corporate change efforts fail because people resist the change. Is this failure inevitable? Absolutely not. Resistance is a by-product of the way we try to change people, of flawed strategies for gaining buy-in. But there is another way. A way that will enable your change to succeed. That way is captured in this book. Peter Bregman captures the perfect balance between stories you will enjoy and tactics you can implement. Delightful to read, practical to use, it reveals the mindset, strategies, and steps that will enable you to lead people anywhere you need them to go - from point A to point B.

Peter Bregman is the CEO of Bregman Partners, a firm that advises, coaches, and trains leaders at all levels to take powerful and ambitious actions to achieve the things that are most important to them and their organizations. He is the author of 18 Minutes (a Wall Street Journal bestseller) and Point B: A Short Guide to Leading a Big Change, and the contributor to five other books. He is a regular contributor to HBR.org, NPR, Psychology Today, Forbes, Fast Company, and other media outlets, and he is a weekly commentator on FOX Business News. He lives in New York City.