Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation - Softcover

nnovation at the Speed of Laughter explores the unexpected ways in which the tools of improvisational comedy can improve business performance. Combining his insights as a successful businessman with his expertise as a performer, John Sweeney reveals eight secrets to jump-starting workplace creativity and corporate ideation developed from the quirky, spontaneous art form of improvisation. The secrets include “Accepting All Ideas,” “Deferring Judgment,” and “Creating a Statusless Environment.” Sweeney and the Brave New Workshop have used these secrets to help companies like General Mills, 3M Corporation, Hewllett-Packard, and Disney develop wonderfully uncommon ideas. Innovation at the Speed of Laughter will similarly help businesses, leaders, and individuals tap into their innovative potential—for creative expression as well as profitability.