Conducting Successful Focus Groups (Wilder Nonprofit Field Guide) - Softcover
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Book by Judith Sharken Simon
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Practical and easy to use, Conducting Successful Focus Groups gives you the practical guidance to do focus groups using little more than staff or volunteer time and the cost of refreshments. In ten easy-to-follow steps, you'll learn how to plan and conduct focus groups and, most importantly, how to put the results into action:
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1. Create a focused purpose statement
2. Set up a realistic timeline
3. Decide who and how many participants to invite
4. Generate questions that'll get the information you need
5. Write a focus group script
6. Choose a facilitator
7. Find a location that puts people at ease
8. Run the focus group
9. Put the results into action.
Each step is followed by a task statement that sums up what you need to do before moving on. Examples, worksheets, answers to frequently asked questions, and an annotated bibliography make the job even easier.
People feel flattered when you ask for their opinions; in fact, most love to tell you what they think. With Conducting Successful Focus Groups, you'll have the tools to use focus groups effectively and make better-informed plans.
Judith Sharken Simon has a master's degree in organization development (with a focus on organizational life cycles) from the University of Minnesota and a bachelor's degree in employee relations from Michigan State University. She has lead numerous data-gathering efforts involving focus groups, interview, and surveys. She also trains on the subjects of focus groups and life cycles.
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- VerlagFieldstone Alliance
- Erscheinungsdatum1999
- ISBN 10 0940069199
- ISBN 13 9780940069190
- EinbandTapa blanda
- Anzahl der Seiten80
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The Wilder Nonprofit Field Guide to Conducting Successful Focus Groups
Verlag:
Fieldstone Alliance
(1999)
ISBN 10: 0940069199
ISBN 13: 9780940069190
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Buchbeschreibung Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Artikel-Nr. U07L-00479
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The Fieldstone Alliance Nonprofit Guide to Conducting Successful Focus Groups
Verlag:
Turner Publishing Company
(1999)
ISBN 10: 0940069199
ISBN 13: 9780940069190
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Softcover
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Buchbeschreibung Zustand: Good. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 4417844-6
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