Studio Techniques - Hardcover

Describes equipment and materials, explains type, reproduction, art preparation, pasteup, presentations, and new technology, and offers tips and suggestions

Every year the art of advertising and graphic design becomes more sophisticated, as does the technology involved in the production of this work. This book attempts to provide the most current overview of the techniques and information all advertising artists and graphic designers need to know to make their ideas, from initial layouts to a finished printed piece or TV commercial. This book covers both traditional paste-up skills and the new video and computer techniques that are dramatically changing the face of advertising and graphic design. The range of information covered means that this should prove of interest as an introduction to beginners and students as well as a reference book for the professional involved in these fields.