Buying Into the Regime: Grapes and Consumption in Cold War Chile and the United States (American Encounters/Global Interactions)

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9780822355205: Buying Into the Regime: Grapes and Consumption in Cold War Chile and the United States (American Encounters/Global Interactions)

"Buying into the Regime is a path breaking study of gender, labor, and consumption in Chile and the United States. Heidi Tinsman masterfully integrates U.S. and Latin American history. Her book is not only a major contribution to Chilean history; it should also be required reading for U.S. historians and their graduate students. I anticipate that it will work beautifully in undergraduate courses as well." - Julie Greene, author of The Canal Builders: Making America's Empire at the Panama Canal "Linking production, consumption, and social conflict in grape production in California and Chile, Heidi Tinsman traces historical connections and interesting disconnects between the industries and social movements in both countries. United Farm Worker support for undocumented workers in California did not expand into an internationalist consciousness, while the anti-consumerism of anti-Pinochet activists overlooked the contradictory combination of empowerment and exploitation experienced by female fruit workers. A fascinating example of the benefits of a transnational approach." - Florencia E. Mallon, editor of Decolonizing Native Histories: Collaboration, Knowledge, and Language in the Americas

Vom Verlag:

Buying into the Regime is a transnational history of how Chilean grapes created new forms of consumption and labour politics in both the United States and Chile. After seizing power in 1973, Augusto Pinochet embraced neoliberalism, transforming Chile's economy. The country became the world's leading grape exporter. Heidi Tinsman traces the rise of Chile's fruit industry, examining how income from grape production enabled fruit workers, many of whom were women, to buy the commodities - appliances, clothing, cosmetics - flowing into Chile, and how this new consumerism influenced gender relations as well as pro-democracy movements. Back in the United States, Chilean and U.S. businessmen aggressively marketed grapes as a wholesome snack. At the same time, the United Farm Workers and Chilean solidarity activists led parallel boycotts highlighting the use of pesticides and exploitation of labour in grape production. By the early twenty-first century, Americans may have been better informed, but they were eating more grapes than ever.

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