Successful Self-Promotion for Photographers: Expose Yourself Properly

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9780817459260: Successful Self-Promotion for Photographers: Expose Yourself Properly
Vom Verlag:

There's much more to being a professional photographer than simply taking great pictures. Today's self-employed photographers must have marketing savvy to spare. This guide from an industry insider provides that and much more. In "Successful Self-Promotion Strategies For Photographers", freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as "Focus Your Image", "Sharpen Your Client Focus", "Identify Your Market" and the ever-important "Spot Trends", here are dozens of sure-fire strategies for selling services, staying on top of the latest market trends, and winning enough high-paying work to survive and thrive in this very competitive business. For any photographer looking to make it big behind the lens, this reference shows how to get the right exposure every time.

Über den Autor:

Elyse Weissberg was a photo rep based in New York City. She was known in the industry for winning top accounts for her clients, as well as for the boundless energy, intelligence, and enthusiasm she brought to her work. Elyse Weissberg died an untimely death in July 2001.

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