The New Elite: Inside the Mind of the Truly Wealthy - Hardcover

"Charts and graphs throughout distill key data into easy-to-grasp nuggets, lending clarity to this book whose fresh take on the habits of the American economic elite will be indispensable to marketers." --" Publishers Weekly" "Want to get inside the minds of the truly wealthy? The New Elite offers exclusive access to the 'new financial elite' and some surprising answers as to how they achieved their economic status." -- QRCA Reviews " This book, written by Jim Taylor, Doug Harrison (marketing researchers) and Stephen Kraus (social psychologist) promises to 'present the many different faces of the American rich.' Love them or hate them, we certainly notice the rich (and often court them). Try as we might, we can't ignore them. Nor should we." Wall Street Journal Wealth Report Blog "...a must-read for consumer marketers and interesting reading for the rest of us." Graziadio Business Report "...take heed, luxury providers: if you pay more attention to the elite customer's history and disposition, you are more likely to stike gold." Time magazine "Great reading, even better inspiration for millionaires-to-be." ALA Booklist (Starred Review) "If you are interested to marketing to the super-wealthy...try this fascinating book to tell you who they are, where they are, and what they do." Life Insurance Selling ."..take heed, luxury providers: if you pay more attention to the elite customer's history and disposition, you are more likely to stike gold." Time magazine ."..a must-read for consumer marketers and interesting reading for the rest of us." Graziadio Business Report " This book, written by Jim Taylor, Doug Harrison (marketing researchers) and Stephen Kraus (social psychologist) promises to 'present the many different faces of the American rich.' Love them or hate them, we certainly notice the rich (and often court them). Try as we might, we can't ignore them. Nor should we." Wall Street Journal Wealth Report Blog "If you are interested to marketing to the super-wealthy...try this fascinating book to tell you who they are, where they are, and what they do." Life Insurance Selling "Great reading, even better inspiration for millionaires-to-be." ALA Booklist (Starred Review) "Want to get inside the minds of the truly wealthy? The New Elite offers exclusive access to the 'new financial elite' and some surprising answers as to how they achieved their economic status." -- QRCA Reviews ..".a must-read for consumer marketers and interesting reading for the rest of us." Graziadio Business Report ..".take heed, luxury providers: if you pay more attention to the elite customer's history and disposition, you are more likely to stike gold." Time magazine "Charts and graphs throughout distill key data into easy-to-grasp nuggets, lending clarity to this book whose fresh take on the habits of the American economic elite will be indispensable to marketers." -- Publishers Weekly "Charts and graphs throughout distill key data into easy-to-grasp nuggets, lending clarity to this book whose fresh take on the habits of the American economic elite will be indispensable to marketers." --" Publishers Weekly" "Charts and graphs throughout distill key data into easy-to-grasp nuggets, lending clarity to this book whose fresh take on the habits of the American economic elite will be indispensable to marketers." --" Publishers Weekly"

We are all fascinated by them - that enigmatic class of people often referred to as the rich. In our fantasies, we envision them living in extreme luxury in million dollar mansions, cruising on yachts and jetting off to exotic locales at a moments notice. In "The New Elite", the authors reveal what drives our country's most powerful and influential class, what they want, where they shop and how they really spend their money. With candor and unique insight, they reveal that the people who drive our economy are not Ivy-league educated, luxury seeking socialites. Today's power elite no longer have last names like Rockefeller, DuPont, and Vanderbilt and they aren't necessarily in the limelight. Nearly half of them attended state schools and most of them come from poor or middle class backgrounds.While they include luminaries like Bill Gates, David Geffen, Ralph Lauren and Donald Trump, they may also include the small business owner next door. Based on thorough research and unprecedented access, "The New Elite" uncovers the five classes of America's new wealthy - including those who struggle with its implications, those who refuse to let it change them, and those who give it away and how each of them is changing our culture and economy. Often surprising and eminently entertaining, this is an enlightening and illuminating look at America's real ruling class, the profound ways they have redefined what it means to be rich, and the very real ways they are reshaping our country and our world.