Jewish Mad Men: Advertising and the Design of the American Jewish Experience

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"Steinberg explains in her informative "Jewish Mad Men, " an anti-Semitic climate existed in the advertising business even into the early 1960s. Jewish 'Mad Men' wrestled their way into mainstream firms, too, and became influential in imagining and promoting the American Dream and the Jewish American version. Although there was plenty of anti-Semitism in the so-called 'white shoe' ad world, this book is about the complexity of being Jewish and American in a field whose ultimate goal is to influence Americans' daily behavior. Steinberg effectively shows that when Jews became a consumer market, the advertising business realized it had to cater to them, forcing the creative demographic to change as well. Today's Madison Avenue is a mixed marriage, so that national ads do not focus on too many ethnic or religious distinctions. While that's great, it has rendered the brilliant, ethnically rooted ads, like Levy's, harder if not impossible to find."--Steven Heller "Haaretz "


"Both provocative and entertaining, "Jewish Mad Men" is an insightful look into advertising and American Jewish life."--Carol Leifer"writer on Seinfeld, author of How to Succeed in Business Without Really Crying" (08/25/2014)

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