Made to Stick: Why Some Ideas Survive and Others Die - Softcover
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- VerlagRandom House Trade Paperbacks
- Erscheinungsdatum2010
- ISBN 10 0812982002
- ISBN 13 9780812982008
- EinbandTapa blanda
- Anzahl der Seiten336
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Made to Stick
Verlag:
Random House Publishing Group 2010-09-01, New York
(2010)
ISBN 10: 0812982002
ISBN 13: 9780812982008
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Buchbeschreibung paperback. Zustand: New. Language: ENG. Artikel-Nr. 9780812982008
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Made to Stick : Why Some Ideas Survive and Others Die
Verlag:
Random House LLC US Sep 2010
(2010)
ISBN 10: 0812982002
ISBN 13: 9780812982008
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Buchbeschreibung Taschenbuch. Zustand: Neu. Neuware - NEW YORK TIMES BESTSELLER The instant classic aboutwhy some ideas thrive, why others die, and how to make your ideas stick. Anyone interested in influencing others to buy, to vote, to learn, to diet, to give to charity or to start a revolution can learn from this book. The Washington Post Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas entrepreneurs, teachers, politicians, and journalists struggle to make them stick. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps.Along the way, we discover that sticky messages of all kinds from the infamous kidney theft ring hoax to a coach s lessons on sportsmanship to a vision for a new product at Sony draw their power from the same six traits. Made to Stick will transform the way you communicate. It s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick. 323 pp. Englisch. Artikel-Nr. 9780812982008
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Made to Stick : Why Some Ideas Survive and Others Die
Verlag:
Random House LLC US Sep 2010
(2010)
ISBN 10: 0812982002
ISBN 13: 9780812982008
Neu
Taschenbuch
Anzahl: > 20
Anbieter:
Bewertung
Buchbeschreibung Taschenbuch. Zustand: Neu. Neuware - NEW YORK TIMES BESTSELLER The instant classic aboutwhy some ideas thrive, why others die, and how to make your ideas stick. Anyone interested in influencing others to buy, to vote, to learn, to diet, to give to charity or to start a revolution can learn from this book. The Washington Post Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas entrepreneurs, teachers, politicians, and journalists struggle to make them stick. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps.Along the way, we discover that sticky messages of all kinds from the infamous kidney theft ring hoax to a coach s lessons on sportsmanship to a vision for a new product at Sony draw their power from the same six traits. Made to Stick will transform the way you communicate. It s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick. Artikel-Nr. 9780812982008
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Made to Stick
Verlag:
Random House Publishing Group
(2010)
ISBN 10: 0812982002
ISBN 13: 9780812982008
Neu
Softcover
Anzahl: > 20
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Buchbeschreibung Zustand: New. Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.   . Artikel-Nr. 5974829
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