Using Communication Theory: An Introduction to Planned Communication - Softcover
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Book by Windahl Sven Signitzer Benno Olson Jean T
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`Accessible, authoritative and up-to-date, the book does an admirable job of bridging the gap between communication theory and many different kinds of applications.' - Denis McQuail, University of Amsterdam
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`The text is itself a masterpiece of clear communication. Strongly recommended.' - Journal of the Institute of Health Education
This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years.
How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication campaign? In examining these and similar questions the authors offer students helpful guidance through the often complex area of communication theory, relating it throughout to its practical implications.
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- VerlagSAGE Publications Ltd
- Erscheinungsdatum1991
- ISBN 10 0803984316
- ISBN 13 9780803984318
- EinbandTapa blanda
- Auflage1
- Anzahl der Seiten256
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Buchbeschreibung Paperback. Zustand: Very Good. Using Communication Theory: An Introduction to Planned Communication This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780803984318
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