Media Gratifications Research: Current Perspectives - Hardcover

Research into media uses and gratifications has continued at an accelerating pace since the landmark volume, The Uses of Mass Communications (SAGE 1974). The present volume, Media Gratifications Research, contains the current work and ideas of the most innovative researchers in this important field. These outstanding contributors provide a variety of perspectives on a broad range of issues. Their syntheses, evaluations, and suggestions for future research will have a significant impact on the next decade of study. This book is the major stocktake of one of the most important traditions of research in mass communications, and should be of vital importance to all communication scholars.