Sold on Radio: Advertisers in the Golden Age of Broadcasting - Softcover

"Cox is...prolific writer on the subject of radio and its history...highly recommended"--The Illustrated Press; "much of value...worthwhile reading...a necessary addition"--Radio Recall; "an enjoyable book...fascinating"--DX News; "Jim Cox has turned out another book on golden age radio...a volume long overdue...an admirable job"--Radio Collectors of America; "an enjoyable book...fascinating"--Monitoring Times; "heartily endorse it"--Old Radio Times; "Jim Cox is an award winning author because of his prolific research and writing in old time radio. He has written definitive books on radio soap opera, radio sitcoms, radio music, radio audience participation shows and several other books in that genre...an enjoyable book...fascinating"--The Indiana Historical Radio Society Bulletin.

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialisation of network radio during its golden age. The first part covers the general history of radio advertising. The second part examines major radio advertisers from that period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, variants that impacted broadcast advertising, and a glossary. The book is fully indexed.