Firm for Life: A Lifelong Plan for Fitness, Strength, Energy and Overall Good Health - Hardcover

The creators of The FIRM series of fitness videos--the best-selling series in America--present their complete fitness program, designed to boost readers' energy and reshape their body through aerobic exercise, weight training, and better nutrition. $125,000 ad/promo.

to know how to lose fat permanently, if you're concerned about the best exercise, diet, and nutrition plan for maximum results, or if you're looking for the motivation to make positive changes in your life, FIRM for Life is for you.

Twenty years ago, at the beginning of the aerobics craze, Anna and Cynthia Benson introduced their revolutionary fitness program, one that combined weight training with aerobics.  In retrospect, it's clear that for maximum fat loss, The FIRM program was ahead of even the most prestigious scientific fitness organizations in the country.  Their clients found that by working out with weights, they burned fat three times faster than by doing aerobics alone and saw visible proof of their progress in just ten workouts.  Now, in the first book from the creators of the nation's bestselling exercise videos, the Benson sisters present their whole-life philosophy to health and fitness, as they share their secrets for nutrition,