The 30 Day MBA: Your Fast Track Guide to Business Success - Softcover
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"The bottom line is: buy this book and save £100,000 on attending a two-year MBA programme. Every manager will gain useful insights from this book and it will no doubt fast-track less experienced managers' careers." (Andrew Macy FCMI Professional Manager 2014-01-01)
"A great refresher and would also work as a primer for prospective students. Working through this book and tests should help you sound like an MBA and probably even pass for one!" (Customer review)
"I've always had that niggling feeling that I'm missing some key concepts and ideas that could really help me. The book is simple and concise and covers everything in exactly the level of detail I need, to fill in those missing gaps." (Customer review)
Reseña del editor:
"A great refresher and would also work as a primer for prospective students. Working through this book and tests should help you sound like an MBA and probably even pass for one!" (Customer review)
"I've always had that niggling feeling that I'm missing some key concepts and ideas that could really help me. The book is simple and concise and covers everything in exactly the level of detail I need, to fill in those missing gaps." (Customer review)
Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy.
Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others.
Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.
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- VerlagKogan Page
- Erscheinungsdatum2013
- ISBN 10 0749469900
- ISBN 13 9780749469900
- EinbandTapa blanda
- Auflage3
- Anzahl der Seiten336
- Bewertung
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The 30 Day MBA : Your Fast Track Guide to Business Success
Verlag:
Kogan Page, Limited
(2013)
ISBN 10: 0749469900
ISBN 13: 9780749469900
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Buchbeschreibung Zustand: Very Good. 3rd Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 6436569-20
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The 30 Day MBA: Your Fast Track Guide to Business Success
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Buchbeschreibung Zustand: Good. Most items will be dispatched the same or the next working day. Ex library copy with usual stamps & stickers. Artikel-Nr. wbs5915140717
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The 30 Day MBA: Your Fast Track Guide to Business Success
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Buchbeschreibung Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Artikel-Nr. CHL7979110
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The 30 Day MBA: Your Fast Track Guide to Business Success
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Bewertung
Buchbeschreibung Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Inscription on the first page, typically just a name but may include a dedication or a brief personal message. Artikel-Nr. CHL9470661
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The 30 Day MBA: Your Fast Track Guide to Business Success
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Buchbeschreibung Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR005433246
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