The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success - Softcover

An American Booksellers Association Indie Finance & Personal Investing bestseller (4/13/11) WomanAroundTown.com, 3/29/11 "The writers demonstrate how we can change our neurocircuitry to take charge of our fate." Spirituality & Practice "Some of the most fascinating and impressive material in this book comes in small pieces: material on mirror neurons and their role in empathy, the skills needed to perfect your reading of the body language of others, the importance of focus and the problem of distractions, the art of reframing a highly emotional event, tips in constructing a proactive brain, and making memories durable." Newsday, 4/26/11 "A sophisticated blend of cutting-edge scientific research (written for nonscientists) and doable tips." Midwest Book Review, May 2011 "A highly recommended read for anyone who wants to put positive thinking to good business." Hearpreneur.com, 6/14/11 "Interesting anecdotes and exercises...The writers are also able to explain the brain without using too many medical terms to scare away or bore the person who just wants to be successful."

What can you learn about success from a robot? And why shouldn't you take a test while wearing red? In The Winner's Brain , Harvard-trained brain experts Jeff Brown and Mark Fenske explore the surprising science behind motivation, focus, and extraordinary achievement- identifying eight essential "win factors"- and why the key to success really is all in your head. The book includes dozens of interviews with notable winners, from B.B. King and Olympian Kerri Strug to the Whac-A-Mole™ inventor. Compulsively readable, The Winner's Brain will show you how to unlock your hidden potential and give yourself an edge.