Effective Use of Advertising Media: A Practical Approach - Softcover

Which media to use, and how best to use them for spreading your advertising message, are the core subjects of this book. The author evaluates the different media and the services, including media research, associated with them, explaining the roles of advertiser, agency and media owner. This book is full of advice on how to draw up an advertising strategy, budgeting, preparation, approval and execution of advertising proposals and evaluation of results. This is a useful guide for business people, business and media students and anyone concerned with advertising and marketing.