Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions.
Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.
With this book you will:
You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success.
"This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez."-- Imad Mouline, CTO of Gomez
Do you know the true value of your website to your organization? i??Complete Web Monitoringi?? shows you how to integrate several different views of your online business - including analytics, back-end performance, usability, communities, customer feedback, and competitive analysis - into one clear picture that reveals the health and effectiveness of your web presence at any given moment. i??Complete Web Monitoringi?? combines real-world examples, clear explanations, and practical recommendations in an engaging, easy-to-read format. For anyone involved in running a website, from web operators to e-business professionals, this book is a must-have. With i??Complete Web Monitoringi??, you will: discover how visitors use your site, employing web analytics and tools for customer feedback; determine if visitors are able to use the site as both you and they intend, using technologies that evaluate the health of your site's back-end performance; learn how visitors interact with your site, with tools to measure the effectiveness of usability and navigation; and, track all the communities related to your online presence - social networks, groups and mailing lists, forums, blogs, microblogs, real-time chat, wikis, and social news aggregators. You can't fix your mistakes if you don't know what they are. With the tools and advice in i??Complete Web Monitoringi??, you can learn how to avoid missed opportunities, frustrated users, and spiraling costs.
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