Flash 8 - Projects for Learning Animation and Interactivity +CD (O'Reilly Digital Studio) - Softcover

Macromedia Flash is fast becoming the Web's most widely used platform for creating rich media with animation and motion graphics, but mastering Flash isn't easy. Most entry-level books teach through simple examples that concentrate on either animation or scripting, but rarely both together. To get the most from Flash 8, you not only need to be proficient in programming/interface design, you need the creativity for story telling and the artistic insights to design fluid animation.

Flash 8: Projects for Learning Animation and Interactivity teaches Flash design rather than simply Flash itself. With a standalone series of walkthroughs and tutorials for Flash beginners coming from a graphics field, this book teaches Flash in the context of real-world projects. Rather than learn a Flash tool for the sake of it, you learn which areas of Flash are important, and which are less used, simply by seeing how typical content is actually created. And rather than a text-heavy approach, this graphically rich book leads you through hands-on examples by illustration.

Each project in the book starts with goals and broad sketches before moving to design and scripting. This helps you understand design intent-the why of the process-rather than just learning the interfaces and the how of it all. Along the way, you'll create Flash content that includes traditional animation techniques (as seen in full-length animated features), and ActionScript-based interactive animation, such as custom web site interface designs. You also learn how to combine both traditional animation techniques and ActionScript to create feature-rich Flash assets from the ground up.

Co-authored by educational developers with years of experience creating compelling content, interfaces, and applications, Flash 8: Projects for Learning Animation and Interactivity offers a content-driven approach that is also inspiration-driven. You learn because you're accomplishing something tangible, not because you think you need to know how a tool works.

If you want to understand how various features of Flash come together to create a final end design, this book provides you with both the insight and the know-how.

Rich Shupe is the founder and president of FMA--a full-service multimedia development company and training facility in New York City. Rich teaches a variety of digital technologies in academic and commercial environments, and has frequently lectured on these topics at Flash on the Beach, Flashbelt, Flash on Tap, FlashForward, Macworld, and other national and international events. He is a faculty member of New York's School of Visual Arts' MFA Computer Art Department. Rich is also the author or coauthor of multiple books, including Learning ActionScript 3.0 (O'Reilly), The ActionScript 3.0 Quick Reference Guide (O'Reilly), Flash CS3 Professional Video Training Book (Peachpit Press), CS3 Web and Design Workflow Guides (Adobe). He also presents video training on Flash and other topics for Lynda.com.

Robert Hoekman, Jr, is a Certified Macromedia Flash MX Designer and has worked with Flash since version 3. He is also the founder and manager of the Flash and Multimedia User Group of Arizona, an official Macromedia User Group (MMUG) with approximately 150 members. In the past several years, Robert has worked in corporate environments as a Multimedia designer, web designer and webmaster, and has designed for audiences ranging from music-memorabilia collectors to executives at Fortune 100 companies.