Battling for Competitive Advantage - Softcover

"...a good read..." (Long Range Planning, 2005)

Praise for Battling for Competitive Advantage "[Battling for Competitive Advantage] systematically unravels and explains the complexities of modern business and warfare. This excellent book will prove helpful to business leaders as well as the academic community charged with explaining successful leadership of large organizations." -General Barry R. McCaffrey, U.S.A. (Ret.), Professor of International Security Studies at West Point and NBC News Commentator "Colonel Ken Allard doesn't just have supreme military intelligence, his operational brilliance extends to the business world as well. Battling for Competitive Advantage teaches you that business is war and that Ken is the perfect commander-in-chief to follow into your business battles." -Ron Insana, Coanchor, CNBC's Business Center "In war, they don't give out medals for second place. In business, as in war, you can't win without first surviving. [This book] offers the hard-won wisdom from one warrior's world to another. Read, laugh, squirm, survive, and win!" -Scott A. Snook, Associate Professor, Organizational Behavior Harvard Business School "In the post-9/11, post-Enron environment, Ken Allard's Ten Commandments of Military Leadership are directly applicable to today's business CEOs." -Tom Petrie, Chairman and CEO, Petrie Parkman & Co.