Co-Operate to Compete: Lifetime Partnership with Your Customer - Hardcover

Advance Praise for Cooperate to Compete "This book redefines the entire spectrum of the value delivery chain This is a visionary work that provides a framework for competing in the rapidly evolving global marketplace." - Aris Melissaratos, Vice President of Science, Technology & Quality Westinghouse Electric Corporation "The book is a must read' for any manager redefining a business strategy." - Jack E. Swindle, Senior Vice President of Corporate Staff Texas Instruments Incorporated "Cooperate to Compete has the potential to awaken our generation of managers an informative guide we can use to thrive in this dynamic new business environment." - Cal J. Kirby, Corporate Vice President Hughes Electronics Corporation "The best part about this book is that it is not only a must read but it is also an easy read. Chock full of fascinating examples, useful summaries, and thought-provoking things to think about,' it's hard to put down." - Richard H. F. Jackson, Director of Manufacturing Engineering Laboratory National Institute of Standards and Technology "They've done it again I expect that their new book will become not only widely read but widely adopted as a guide to action." - Peter Likins, President Lehigh University "This book contains the keys to unlocking the profitability of the firm's assets and is a must for managers desiring success." - Thomas F. Kirk, Vice President & Chief Financial Officer Quaker Chemical Corporation "You are likely to find Cooperate to Compete rabbit-eared and marked up both in the board room and the production shop within a month. The authors have done a brilliant job of laying the foundation for economic activity in the next millennium with their powerful and yet simple concept ## - Charles M. Savage, author of Fifth Generation Management

Cooperate to Compete Building Agile Business Relationships Kenneth Preiss, Steven L. Goldman and Roger N. Nagel The day of the stand-alone business is over. Today, a decision in one company immediately affects decisions in other businesses all over the world. In little more than a heartbeat, even the best-laid strategies can crumble. How can your business thrive in this volatile environment? Youll find answers in this revolutionary book. In Cooperate to Compete, three of the worlds most respected authorities on global competitiveness reveal a simple, yet profoundly powerful strategy: operate your business as an "interprise"forming closer, more interactive relationships with customers,suppliers, and even competitors. Written by the authors of the best-selling Agile Competitors and Virtual Organizations, this timely guide shows you how to transform your company into an agile business that can adapt quickly as the pace of change continues to accelerate. Your successful interprise will:

• Offer new combinations of product, service, and information to become an integral part of customers businesses
• Forge strong, mutually rewarding bonds with suppliers
• Build an adaptive, entrepreneurial culture, based on new recognition that long-term success comes from how well you support your customers

Packed with hundreds of real-life examples from companies serving a wide range of customers worldwide, Cooperate to Compete offers implementation guidance rather than abstract principles. Youll see how to:

• Fragment product and service offerings to increase markets
• Apply the price-follows-value concept to build mutually profitable partnerships with customers and suppliers
• Use new costing methods that give a true picture of how youre doing
• Prioritize your improvement activities around an understandable strategic goal
• Scrap the old "command and control" management approach and Lead your interprise to success

Whether you are a CEO; the manager for a key function such as product development, marketing, manufacturing, or operations; or the general manager of a small company, Cooperate to Compete will give you a wealth of ideas that you can put to work today to remain competitive tomorrow.