The New Internet Business Book - Softcover

The fastest-growing type of Internet user is the business user. This revised guide concentrates on recent changes to the Internet which impact on business practices. It explains how any business can set up shop on the Internet, and how to go about conducting that business: exchanging information; doing market research; obtaining product and technical information; announcing products; conducting conferences; and making sales.

JILL H. ELLSWORTH, Ph.D., is a well-known Internet consultant for many Fortune 500 companies. She is the author of the bestseller Marketing on the Internet and a frequent guest speaker about business and marketing on the Internet. An active Internet participant, she can be reached at je@world.std.com. MATTHEW V. ELLSWORTH researches and writes about the Internet and is the coauthor of Marketing on the Internet. He can be reached at oakridge@world.std.com.