The Total Business Plan: How to Write, Rewrite and Revise - Softcover

This updated version maintains its focus on the creation and evolution of the external plan; however, due to the current improvement in corporate earnings and the changing attitude toward expansion, the book includes extended coverage of internal plan development. Discusses market planning, strategy, research sources and pricing concepts as well as specific questions entrepreneurs must ask themselves in preparation for presenting the resulting plan to its targeted audience. Features a new internal business plan of a manufacturing company. The accompanying disk offers a pro forma income statement, cash-flow analysis plus profit and loss statements on Lotus spreadsheets.

PATRICK D. O'HARA, PhD, is founder of O-TEK Enterprises, a consulting firm based in Fremont, California. His other books published by Wiley include The Total Marketing and Sales Plan (book/disk set) and SBA Loans: A Step-by-Step Guide, Second Edition.