Facebook Marketing For Dummies - Softcover

Ten times more people visit Facebook each day than see those famous Super Bowl TV spots. Your business or group can have a presence before all those eyes for free! This book makes it easy to create a Page, add applications to it, host an event, and much more. It's an easy-to-follow blueprint for marketing and promoting your organization on Facebook!

• Make the most of it — discover what goes into a successful Facebook marketing plan and how to assess its impact with analytics tools

• Fan the fire — build a Fan Page that appeals to your customers and offers incentives for visitors to like it

• Hit your target — see how to target a specific audience with Facebook ads and how to create landing pages that drive conversion

• Get your fans involved — create groups, plan promotions, and host events to keep your message prominent

• Optimize — learn to analyze your click-through ratio, track your ad's success, and make ongoing adjustments to improve performance

• Up the value — add applications that make your Page more valuable to users

• Go viral — extend the Facebook platform to your own Web site through social plug-ins

Open the book and find:

• Tips for maximizing the social networking effect

• Ways to demonstrate why a Facebook Page matters

• Steps for creating and customizing your Fan Page

• How to implement your content strategy

• Ideas for contests and promotions

• All about Facebook's ad bidding system

• Hints for creating successful landing pages

• Facebook business etiquette tips

Learn to:

• Use Facebook's newest marketing tools

• Integrate Facebook with your multichannel marketing plan and measure results

• Secure your business on Facebook Places and launch a Deal to customers

• Add Facebook's Like button to your home page