Your Brain Is (Almost) Perfect: How We Make Decisions - Softcover

A fascinating introduction to an important new area of research in the science of the mind.
Steven Pinker, Johnstone Professor, Harvard University; "The Blank Slate"
CompellingMontague knows that cool reason is not enough to explain decisions.
Antonio Damasio, University of Southern California; author of "Descartes Error"
A gripping story of what makes me, me.
Patricia Churchland, MacArthur genius award winner
I consider Read to be quite exceptional.
Francis Crick, Nobel Laureate, co-discoverer of DNA

aA fascinating introduction to an important new area of research in the science of the mind.a
aSteven Pinker, Johnstone Professor, Harvard University; "The Blank Slate"
aCompellinga]Montague knows that cool reason is not enough to explain decisions.a
aAntonio Damasio, University of Southern California; author of "Descartesa Error"
aA gripping story of what makes me, me.a
aPatricia Churchland, MacArthur ageniusa award winner
aI consider Read to be quite exceptional.a
aFrancis Crick, Nobel Laureate, co-discoverer of DNA

?A fascinating introduction to an important new area of research in the science of the mind.?
?Steven Pinker, Johnstone Professor, Harvard University; "The Blank Slate"

?Compelling?Montague knows that cool reason is not enough to explain decisions.?
?Antonio Damasio, University of Southern California; author of "Descartes? Error"

?A gripping story of what makes me, me.?
?Patricia Churchland, MacArthur ?genius? award winner

?I consider Read to be quite exceptional.?
?Francis Crick, Nobel Laureate, co-discoverer of DNA

A director in theoretical neuroscience introduces readers to the latest findings in the science of decision-making, offering an accessible discussion of the origins of aesthetic choices, ethical behavior, financial decisions, and more, in an account that also connects behavioral science to mental illness and addiction. Originally published as Why Choose This Book? Reprint. 30,000 first printing.