The Art of Choosing - Softcover
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Présentation de l'éditeur:
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
Biographie de l'auteur:
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, in books such as Blink and The Paradox of Choice.
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- VerlagTwelve
- Erscheinungsdatum2010
- ISBN 10 044655944X
- ISBN 13 9780446559447
- EinbandBroché
- Anzahl der Seiten352
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(The Art of Choosing: The Decisions We Make Everyday of Our Lives, What They Say About Us and How We Can Improve Them) By Sheena Iyengar (Author) Paperback on (Apr , 2010)
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Little , Brown 31 M
ISBN 10: 044655944X
ISBN 13: 9780446559447
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Buchbeschreibung Paperback. Zustand: Very Good. (The Art of Choosing: The Decisions We Make Everyday of Our Lives, What They Say About Us and How We Can Improve Them) By Sheena Iyengar (Author) Paperback on (Apr , 2010) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780446559447
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