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Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:‘The world of meetings is as besot by fresh social media implications as it is by sustainability issues, and a clear, respected guide is necessary. That guide is Tony Rogers – and he brings his integrity to every page. In all, this work is meaningful, timely and welcomed – and, "revised and expanded" in the truest sense of those words.’
Rick Antonson, President and CEO of Tourism Vancouver, Canada
In this new and updated edition Tony Rogers provides a wealth of insight into the workings of a truly global Conference and Conventions Industry. In particular the expansion of material on business tourism is a welcome addition and the chapter on ‘impacts’ brings to the fore, the need to evaluate and address how events of this kind contribute to social knowledge and to an area or region’s economy. Overall this is a user-friendly and educational read; it gives anyone accessing it not only the perfect background into the industry, but also some thought-provoking ideas on how to function within it and how to develop business in the future.’
Graham Berridge, University of West London, UK’
This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features:
This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses.
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