Mix It Up: Popular Culture, Mass Media, and Society - Softcover

Mix It Up demonstrates how a sociological perspective can help us better understand popular culture as a dynamic, durable and significant feature of modern society. With lively prose and the perfect mix of resonant historical cases, David Grazian investigates the role of media and popular culture in everyday life. Now with a new chapter on the globalisation of pop culture, Mix It Up explores how the media industry is organised; the increasingly blurry relationship between cultural consumption and production; and the social significance of leisure activities.

David Grazian is an associate professor at the University of Pennsylvania, where he teaches courses on popular culture and mass media, urban sociology, and ethnographic methods. Over 400 students take his sociology of popular culture and mass media course each semester, making it one of the largest courses at the University of Pennsylvania. In his research he uses ethnographic and other qualitative methods to study the production and consumption of commercial entertainment in cities. His books include Blue Chicago: The Search for Authenticity in Urban Blues Clubs (2003), On the Make: The Hustle of Urban Nightlife (2008), and American Zoo: A Sociological Safari (2015).