The Big Switch - Rewiring the World, from Edison to Google - Softcover

"Carr stimulates, provokes and entertains superbly." -- Information Age "The Big Switch is thought-provoking and an enjoyable read, and the history of American electricity that makes up the first half of the book is riveting stuff." -- New York Post "Exceedingly good." -- TechWorld "Mr. Carr's provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age." -- Wall Street Journal "The best read so far about the significance of the shift to cloud computing." -- Financial Times "Future Shock for the Web-apps era...Compulsively readable-for nontechies, too-as it compellingly weaves together news stories, anecdotes, and data." -- Fast Company

Hailed as "the most influential book so far on the cloud computing movement" (Christian Science Monitor), The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did. In a new chapter for this edition that brings the story up-to-date, Nicholas Carr revisits the dramatic new world being conjured from the circuits of the "World Wide Computer."