Entrepreneurship and Small Business - Hardcover

" This is clear, readable and ... Comprehensive... . The wide range of mini-cases gave the text a richness and depth that was helpful and stimulating." -- Peter Fraser, University of Hertfordshire " The strongest point about the text is the series of case studies and illustrations. The exercises at the end of each chapter together with the reference to the websites, also enhance the use value of the text. The text reads easily and that is always welcome." -- Jay Mitra, University of Central England "This is clear, readable and ... Comprehensive... . The wide range of mini-cases gave the text a richness and depth that was helpful and stimulating." --Peter Fraser, University of Hertfordshire "The strongest point about the text is the series of case studies and illustrations. The exercises at the end of each chapter together with the reference to the websites, also enhance the use value of the text. The text reads easily and that is always welcome." --Jay Mitra, University of Central England

This text follows and succeeds the second edition of "Small Business and Entrepreneurship" by Paul Burns and the late Jim Dewhurst. It combines a theoretical management perspective with a practical "how to" element. Boxed mini-cases, a step-by-step guide to producing a business plan and full length case studies provide practical application. This text has been written for final year undergraduates and MBA/postgraduate business students taking small business or entrepreneurship modules.