Your Money and Your Brain: Become a Smarter, More Successful Investor - the Neuroscience Way - Softcover

"Jason Zweig has written a pioneering work. His findings challenge many of our conventional beliefs about investor behavior. Zweig goes an important step further by laying down a series of rules that, if followed, will prevent the reader from making many of the emotional decisions that have cost investors dearly over time. "Your Money and Your Brain" is a book that stands head and shoulders above the conventional pablum served up in most stock market books."-- David Dreman, author of "Contrarian Investment Strategies: The Next Generation"

Explaining the neuroscience of financial decision-making, Jason Zweig gives radical new insight into how our minds anticipate gains and estimate risk, why investors tend to be overconfident and how investing is a battle between emotion and reason.