Corporate Strategy - Softcover

'Students find this a very accessible and user-friendly text to quide them through the intricacies of corporate strategy. They enthuse about the wealth of illustrative examples and short case studies which are taken from a wide range of industries' Judy Slinn Oxford Brookes School of Business 'Richard Lynch has succeeded in creating the ideal book for those with no prior knowledge of strategic management. The newest edition of Corporate Strategy is rare among strategy textbooks in being both itellectually rigorous and highly readable. Drawing on a variety of disciplinary perspectives, Lynch develops a comprehensive and conceptually innovative overview of the strategy process, content and context.' Thomas C. Lawton Lecturer in European Business and Corporate Strategy, School of Management, Royal Holloway, University of London

Corporate StrategySecond EditionThis new edition of Corporate Strategy builds on the strengths and uniqueness of the first edition. This is the only text that provides comprehensive coverage of both rational and creative approaches to strategy. International coverage, which also marked out the first edition, has been expanded with the addition of a chapter on the global issues that affect strategy formulation.The structure of the book can be adapted for use on a variety of short, modular strategy courses and on more advanced courses. With a teaching package that includes a lecturer's manual, OHPs, extra long cases and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource. New to this edition: All cases have been updated with the latest information and around half are totally new Greater emphasis has been given to small and medium-sized companies and to global strategy cases New chapters on leadership, knowledge, globalisation and dynamics of strategy More material on strategy implementation More on value-added and sustainable competitive advantage throughout More on collaborative strategies, resource-based view,